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We are very particular about the products we use on your hair.  


We work with small, boutique brands with cult status. They all have affiliate programs which means we also earn a commission when you purchase online- using our links. So you can get everything you need, delivered right to you. Check out all of the hair products our salon uses below. 

Hairstory new wash at Washington Square


We gave up traditional shampoo and conditioner several years ago. We switched to New Wash by Hairstory Studio, (founded by Bumble and bumble founder, Michael Gordon.) We believe that less is more when it comes to hair.

Imagine a future when you can wash, condition, detangle and repair your hair using only one product. Your shower would be so much tidier, and your regimen so much simpler!
Well, the future has arrived, so go ahead and toss all those bottles gathering dust in your bathroom because New Wash cleans hair with a proprietary blend of essential oils and naturally derived saturated cleansers – and no detergents or synthetic compounds. It conditions hair at the same time,and leaves it tangle-free. Over time, it revives hair abused by detergent, damaged by bleach, and fried by heat styling. If that wasn’t enough, color lasts far longer, and troubled scalps become so much happier.

Rediscover the true nature of your hair (most of us have no idea how amazing it can be). Take the plunge and meet your hair’s new best friend.



REVERIE is owned and managed by hair stylist Garrett Markenson. With his instinctive and unique insight, we work to respond to our clients needs through innovative products that will revolutionize and protect your hair for years to come. All products are made with an intimate focus on craftsmanship and quality.

Carefully handcrafted in California with botanical ingredients from sustainable origins around the world. REVERIE has a strong commitment to sourcing the highest quality ingredients that are both natural and innovative. Transparency is key and we choose to work responsibly with Fair Trade, EcoCert and small family farms across the globe. Ensuring that these trades will continue to support families for generations to come.

REVERIE products are always formulated without:  Sodium Lauryl Sulphate, Silicones, Phthalates, Parabens, Glycols, Petrochemicals, Artificial Fragrance, Dyes,  Animal Derivatives, T.E.A, D.E.A.  All REVERIE products are vegan, Leaping Bunny certified cruelty-free, and gluten free.

gm reverie products
Hair salon athens ga products


We love Cult & King for so many reasons. The gorgeous, glass, aluminum and bamboo packaging, and the refill pouches you can get. The less stuff we put in the trash, the better. It’s a simple line, with just the essentials. What’s not to love? And, their manifesto is pretty great too!

All of our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process. It’s time to revolt against subservient style and environmentally and physiologically damaging cosmetic chemicals. Those of us who spend every day up to our elbows in it should know. It’s time to fight back. It’s time for a revolt in hair care. It’s time for Cult+King. Look good. Be good.”

All CULT+KING products are formaldehyde-free. Paraben-free. Gluten-free.  Propylene glycol-free. Synthetic fragrance-free. Phythalate-free. TEA-, DEA and MEA-free. Mineral oil-free. Synthetic dye-free. Coal tar-free. Synthetic detergent-free.  Animal testing-free. The cleanest products on the market.